Our Story

Raw bars are hardly a new concept, but we do things a little differently around here.

The idea for Rooby first struck us because we saw the women around us struggling with hormonal imbalance. 

This imbalance meant that they suffered from chronic pain, irregular menstrual cycles, irritability, food cravings, weight fluctuation, acne… and the mental discomfort that comes hand-in-hand with those symptoms every month. 

We knew we wanted to make a difference. 

It made our mission simple: to provide women (just like you!) with a natural, 100% organic snack to help them feel confident, energetic and strong, no matter what stage of their cycle they’re at.

Our Products

The first ever Rooby bars were created in our kitchens from scratch – testing ingredients to get the perfect mix of flavours, and scouring for the highest quality ingredients to keep the bars as pure and close to nature as possible.

You see, we weren’t trying to create meal replacement bars or medicine. We knew we didn’t want any unnecessary chemicals or processed ingredients involved – just natural, healthy ingredients merged  in an entirely eco-friendly way, that could help you get a head start on glowing up your hormone health.

Once we’d cracked the code, we partnered with a production line, where our bars could be recreated precisely how we wanted them, but en masse. 

Fast forward to March 2021, and Rooby bars started being shipped all across Europe. Now women (and all the men out there who find the distinct and delicious flavours of Rooby impossible to say no to!) have a guilt-free, irresistible snack to reach for when cravings kick in, that also helps take the pain out of their cycle.

By harnessing the power of seeds, superfoods and fruits, we created the first raw bars on the market to help alleviate the stresses your menstrual cycle can bring.

Rooby bars are completely unprocessed and holistic, they’re low in calories, and they’re not just another medicine to mask your problems. They’re here to replace the unhealthy snacks we all reach for at that time of the month (and everywhere in between). They’re pure, organic bars packed full of nutrient dense and vitamin rich fruit, seeds, and superfoods that’ll help give you your mojo back.

That’s not all though. We care about the planet just as much as we care about the women in our lives and beyond. That’s why all of our packaging materials are eco-friendly, and sustainably sourced.

Our shipping boxes, stickers, ribbon… even the tape we use to lovingly wrap our products are made from recyclable paper and cotton instead of polyester and nylon. And, we always use the smallest packaging possible to help save on unnecessary waste and space. Finally, we partner with eco-friendly delivery companies which offer C02 neutral delivery (that’s called having your cake and eating it too!).

Rooby bars are the first vegan, gluten-free, seed-cycling bars made specifically for women in Europe.

Balance your cycle, balance your life.

Rooby Founders

Panagiotis Maris

co-Founder

Panos is the Business Analyst. He likes eating Rooby bars as much as his girlfriend does. His current life goal is to balance the cycles of all women — total weirdo. 

Except for business, finance and strategy, he is now also trying to understand women’s menstruation struggles. His secret dream is that one-day Rooby will also help bald men grow hair (don’t tell him we don’t plan to focus on it…at least for now ;))

Evgeny Mitko

Co-founder

Evgeny is the IT guy who loves eating Rooby bars with tea even though his cycle is perfectly regular since he doesn’t have one. Wait, what?!

In addition to being a computer geek, he is also an adventurous traveller who hopes to fix his nerd image in this way. He is also married to a lovely wife, who now enjoys a regular cycle, and has a smart and funny kid. He is mature enough to provide you with tons of bad dad jokes.

Want to learn more about us?

Feel free to send us a message via live chat, email or complete the form on the contact us page. 
You can also follow us and message us directly through our
Instagram account. We are always here for you.

Your Cart

Follicular Phase​

From day 14 to day 28

Follicular Phase​

From day 1 to day 14

Follicular Phase​

From day 1 to day 14

In the follicular phase (first half of your cycle) estrogen level increases. Nutrients from flax and pumpkin seeds naturally regulate healthy estrogen levels. In particular, lignans of which flax seeds is a great source, help in reducing the breast pain and in clearing the body of excess estrogen. Both flax and pumpkin seeds are also rich in zinc and magnesium which minimize period related cramps and bleeding intensity as well as alleviate PMS symptoms and boost your mood. Flax and pumpkin seeds are also a rich source of healthy fats: omega-3 and omega-6 which are essential for optimal hormone production and your overall health and beauty.

Luteal Phase

From day 14 to day 28

Luteal Phase

From day 15 to day 28

Luteal Phase

From day 15 to day 28

In the luteal phase (second half of your cycle after ovulation) progesterone level increases. Nutrients from sesame and sunflower seeds naturally regulate healthy progesterone levels. Lignans present in sesame seeds help in regulating your cycle and detoxifying excess estrogen. By eating the combination of sesame and sunflower seeds you also take advantage of their rich nutrient profile. Vitamin E found in sunflower seeds helps to reduce the menstrual cramps, breast pain and migraine, and together with selenium serve as antioxidants boosting your overall health. Both types of seeds are also high in zinc, magnesium and vitamin B1 which support hormone balance as well.

Tropical Fruits

Mango, coconut and pineapple – all of the tropical fruits are here. We also added a little bit of organic mango essential oil extract to create a tasty summer experience. You can eat this raw bar during your work break and let your mind be lost on exotic tropical locations. WARNING: HIGHLY ADDICTIVE TASTE!

Ingredients

Dates* (39%), sunflower seeds* (16%), sesame seeds* (16%), coconut desiccated* (10%), dried pineapple* (9%), dried mango* (8%), maca powder*, natural mango flavour* (0,2%), salt.

*Organic certified ingredient.

Nutritional Information
What else will you get?

We use only raw natural ingredients so they preserve all their vitamins and minerals. Here is a list of what one bar contain: 

  • Vitamin A
  • Vitamin C
  • Vitamin B1
  • Vitamin B2
  • Vitamin B3
  • Vitamin B5
  • Vitamin B6
  • Vitamin E
  • Vitamin K
  • Beta-carotene
  • Calcium
  • Copper 
  • Cysteine
  • Fiber
  • Folate
  • Iron
  • Lignans
  • Manganese
  • Magnesium
  • Methionine
  • Niacin
  • Pantothenic acid
  • Phosphorus
  • Potassium
  • Selenium
  • Sodium
  • Zinc

Chocolate Orange

Back to the classics! The combination of orange and chocolate is one of the oldest and most liked flavour combinations of chocolate lovers. Trust us, you gonna love this. We advise you to hide it from your family, friends or kids if you don’t want to end up ordering tons of boxes. Been there, done that.

Ingredients

Dates* (37%), sunflower seeds* (16%), sesame seeds* (16%), raisins* (raisins*, sunflower oil*), cacao powder* (9%), cacao nibs* (9%), maca powder* (2%), turmeric powder* (0,6%), black pepper powder*, natural orange flavor* (0,05%).

*Organic certified ingredient.

Nutritional Information
What else will you get?

We use only raw natural ingredients so they preserve all their vitamins and minerals. Here is a list of what one bar contain: 

  • Vitamin B1
  • Vitamin B2
  • Vitamin B3
  • Vitamin B6
  • Vitamin C
  • Vitamin E
  • Beta-carotene
  • Calcium
  • Copper
  • Fibre
  • Flavonoid antioxidants
  • Folate
  • Iron
  • Lignans
  • Manganese
  • Magnesium
  • Methionine
  • Niacin
  • Pantothenic acid
  • Phosphorus
  • Potassium
  • Selenium
  • Zinc

Chocolate Cranberry

This option is for those who can’t live without chocolate in their lives. Don’t worry, we feel the same, and that’s why we have your back. It comes packed with cranberries to balance the strong cocoa taste. And, of course, no added sugar! Nuff said!

Ingredients

Dates* (36%), flax seeds* (18%), pumpkin seeds* (14%), cranberries* (cranberries*, apple juice concentrate*, sunflower oil*) (10%), cacao powder* (7%), cacao nibs* (6%), raisins* (raisins*, sunflower oil*), chokeberry powder* (1,6%), baobab powder*, salt.

*Organic certified ingredient.

Nutritional Information
What else will you get?

We use only raw natural ingredients so they preserve all their vitamins and minerals. Here is a list of what one bar contain: 

  • Vitamin A
  • Vitamin B1
  • Vitamin B2
  • Vitamin C
  • Vitamin E
  • Vitamin K
  • Copper
  • Fiber
  • Flavonoid antioxidants
  • Iron
  • Lignans
  • L-tryptophan
  • Manganese
  • Magnesium
  • Molybdenum
  • Omega-3
  • Phosphorus
  • Zinc
  •  

Berry Vanilla

An explosion of sour berries sweetened by the balanced taste of vanilla. Intended for those who adore fruity aromas and enjoy a bit of sourness. Our first successful flavour and a personal favourite. What more could you want in life if not berry vanilla?!

Ingredients

Dates* (41%), pumpkin seeds* (20%), flax seeds* (20%), cranberries* (cranberries*, apple juice concentrate*, sunflower oil*) (6%), Freez-dried mix of berries* (strawberries*, raspberries*) (5%), raisins* (raisins*, sunflower oil*), chokeberry powder* (1,8%), baobab powder* (1,7), bourbon vanilla* (0,6%), natural cherry flavour*, salt. 

*Organic certified ingredient.

Nutritional Information
What else will you get?

We use only raw natural ingredients so they preserve all their vitamins and minerals. Here is a list of what one bar contain: 

  • Vitamin A
  • Vitamin B1
  • Vitamin B2
  • Vitamin B6
  • Vitamin C
  • Vitamin E
  • Vitamin K
  • Calcium
  • Copper
  • Fibre
  • Folic acid
  • Iron
  • Lignans
  • L-tryptophan
  • Magnesium
  • Molybdenum
  • Phosphorus
  • Potassium
  • Zinc